Rocawear is the ultimate music fashion brand, seamlessly interwoven with some of the biggest music stars in the world, including founders Shawn “Jay Z” Carter, Damon Dash and Kareem “Biggs” Burke. With the backing of Iconix Europe, the brand is sure to have a huge impact on the European street wear and style market. Rocawear’s reputation as a dominant and successful lifestyle apparel brand appeals to a wide range of customers and gives Rocawear impressive annual retail sales of over $800 million.

The brand has created a mass loyal fan base of street style leaders and brand aware consumers positioned to drive and enhance volume sales. Rocawear has a worldwide following, expanding its appeal beyond US borders and becoming a brand of international significance and style credibility, boasting offices in the UK, Japan, Canada and Europe.