Rocawear is the ultimate music fashion brand, seamlessly interwoven with some of the biggest music stars in the world, including founders Shawn “Jay Z” Carter, Damon Dash and Kareem “Biggs” Burke. With the backing of Iconix Europe, the brand is sure to have a huge impact on the European street wear and style market. Rocawear’s reputation as a dominant and successful lifestyle apparel brand appeals to a wide range of customers andgives Rocawear impressive annual retail sales of over $800 million.


The brand has created a mass loyal fan base of street style leaders and brand aware consumers positioned to drive and enhance volume sales. Rocawear has a worldwide following, expanding its appeal beyond US borders and becoming a brand of international significance and style credibility, boasting offices in the UK, Japan, Canada and Europe.

Featured in



Rocawear featured in Diary of a Clothes Horse.

Nev Schulman Models For Rocawear AW14


Nev recently posed as the new face of Rocawear - that’s right, Mr Schulman threw some shapes for Jay-Z’s clothing brand, and as you can see for yourselves, he looks just as good on camera as he does on TV.

Past Brand Ambassadors: Zombie Boy



"I’m excited to be involved with Rocawear’s re-launch across Europe for Spring Summer ’13"


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