Danskin was founded in 1882 in New York City by brothers Joel and Benson Goodman to manufacture goods specifically for dancers' needs, and has since been one of the world's leading manufacturers of dance and activewear for girls and women.

 

Throughout the late 19th century and the first half of the 20th century, Danskin dominated the market for dancewear in the United States, and expanded their influence by introducing Danskin for gymnasts and figure skaters. In the 1950's, they created the first nylon bodywear for the general population.

 

In 1976, the company began to market swimwear. By the end of the decade, Danskin boasted an 80 percent share of the bodywear market overall. In 2007, 125 years after it began, Danskin was ranked #23 of the WWD top 100 brands, and #5 in activewear, demonstrating its stronghold in the women's athletic apparel realm.

 

Danskin is now one of the most trusted brands for women's fitness apparel from running to yoga and dance.